The 4C's are very important in deciding on a diamond. They are made up of Cut, Color, Clarity, and Carat. Your personalized jeweler will sit you down and answer any questions about your stones. All stones are guaranteed and have their own G.I.A. Certificate of Authenticity.



When a diamond is cut to good proportion, light is reflected and dispersed through the top of the diamond. Poor cuts allow light to escape through the bottom. Diamonds can be cut into many different shapes, but how its cut is what creates the brilliance and fire of a diamond.





Most diamonds you see appear white. There are, however subtle differences in color, and the closer a diamond is to being colorless, the more valuable it will become.





Most diamonds contain inclusions formed naturally. The number, size and placements of the inclusions determine the clarity of the diamond and also effects it's value.





This is the unit of weight used to measure diamonds. A carat is divided into 100 points.
Example: 3/4 carat=0.75 points.

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